Display ad targeting is used to target consumers who are interested in the cannabis industry based on their online behavior. These people could be cannabis users or other people working in the industry, depending on who your business wants to target.

Online display ads target potential customers on websites and apps as they are browsing content on our network of premium non-cannabis publishers.

Targeting is based on a wide data set, including demographics and online search habits.

Why your cannabis business needs display ad targeting.
Display ads achieve the goal of becoming top of mind to the RIGHT people. Display ads are delivered to YOUR specific audience, following them on their digital consumer journey. We make sure every part of the ad is complaint with regulations so that our clients can take advantage of the powerful targeting capabilities.

Geofencing is the practice of using the global positioning system (GPS) to define a geographic boundary with a virtual fence to target consumers who visit a physical location. These consumers are targeted through app delivery for 30 days after they leave the fence targeted area or virtual fence.

Why your cannabis business needs geofencing.
Geofencing is added to targeted display and OTT/CTV campaigns to enhance your advertising results. It’s an additional layer of targeting that focuses on real-world consumer behavior — where they go!

You can target your competitors’ locations and your own, and deliver ads to the mobile devices of each of those audiences based on where they went. If they went to a competitor’s location, deliver an ad with your new products. If they visited yours, deliver an ad about a loyalty program.

This tactic has the added benefit of being able to measure foot traffic conversions. You can know how many people visit your location after they were delivered the ad.

OTT(Over The Top) is advertising delivered while a consumer is watching streaming videos through apps or their CTV (Connected TV) devices such as smart TVs and gaming consoles.

This unskippable, immersive content format allows advertisers to reach consumers by serving video ads before or within streamed content on their favorite devices.

Why your cannabis business needs OTT/CTV.
With streaming TV on the rise, it’s important for businesses to place your video ads where consumers spend the majority of their time. With OTT/CTV, we have the ability to build your brand using the storytelling power of video.