STRATEGY

THE STRATEGY BEGINS BY MEASURING THE SUCCESS
OF YOUR CAMPAIGNS.

We use the data from your cannabis campaigns to
optimize your marketing and grow your audience.

HOW ARE WE MEASURING SUCESS?

Attribution: The action of regarding something as being caused by a person or thing.

Our strategy team aligns your end goals and how YOU measure success (sales, volume, new customers, etc.) with the data we are recording. We use the data to tell us what is working and what isn’t and measure it against your goals and the market.

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SITE PIXELS

Pixels help  measure activity  on your page  after users click your ad.

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FOOT TRAFFIC

Tracking retail visits through geo-fencing to measure ad engagement and conversions.

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GOOGLE ANALYTICS

GA measures traffic, time on site and other key factors.  This data, combined with other marketing data, tells us a story about your consumers.

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CDS DASHBOARD

Measure additional campaign metrics for a deeper data conversation.

We build custom dashboards to focus on your monthly reporting/strategy meetings

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ONLINE MENU CONVERSION TRACKING

Data from custom online menus allows us to track important conversation data, including total sales, product purchases and revenue from ads.

  • Total Sales
  • Products Purchases
  • Revenue From Ads  

Once We Collect The Data
We Move Our Focus to Strategy.

RETURN ON INVESTMENT (ROI)

  • Your return on investment is our #1 focus. Reports on reach, impressions and CTRs don’t mean anything to you if you can’t measure your return on investment.  That’s why we go beyond measuring analytics and dig deep to understand what real-world results are happening because of your digital marketing strategy.
  • The bottom line is if we can’t show you ROI, then we aren’t doing our jobs.

REPORTING & OPTIMIZATION

  • At Cannabis Digital Solutions, our work truly begins when you partner with us or as we like to say the marketing starts AFTER the sale.
  • The crucial key to success is regular communication. Our team of experts review your campaigns on a regular basis to make sure each strategy is optimized for your goals. We are not a turn it on and forget about it digital agency.

We also offer one more layer of analytics to
take your strategy one step further.

DMP MANAGEMENT

Consumer Analytics & Marketing Insights

Add another layer of strategy and analytics to your cannabis business with our data management platform. Our DMP system analyzes your site, your campaign data and consumer traffic to build a clear picture of your target audience. Who are your best customers? How do we reach more relevant consumers? What kind of ads will convert those consumers into loyal customers?

Talk to one of our consultants today about adding a DMP system to your marketing strategy. 

Service Requires Minimum 3 month Commitment Beyond Testing.

LET'S CONNECT