Cannabis Marketing

Budget season is upon us once again. While other people are decorating their houses and making holiday shopping lists, business owners are crunching the numbers and getting ready for all that [...]

When customers are out and about, they almost always have their smartphones in hand. In fact, smartphones are one of the most crucial tools for both in-person and online shopping. Searches [...]

Your audience spends a lot of their time on social media, so you need to be there, too. The first thing to do is understand the rules and regulations and, after that, it’s all about creating [...]

Knowing how to measure your ROI in the cannabis industry arms you with important information: what’s working for your business and what isn’t.  If you move full steam ahead with your marketing [...]

As a cannabis business, you’re doing more than just selling a product. You’re inviting your audience to participate in a lifestyle and be part of a community. But, of course, you’re not the only [...]

Just like with any other business, your cannabis brand needs to understand customer behavior, track sales trends, and make educated decisions related to business growth. Trackable advertising, [...]

Cultivating a positive online presence is one of the most powerful tools any business can have. It’s what makes your brand easy for new customers to find and memorable and reliable for long-term [...]

The key to finding success in advertising is utilizing a marketing strategy that works. For cannabis, that’s OTT advertising. Why? Because OTT allows you to reach a highly targeted audience – and [...]

Traditional businesses use social media marketing to their advantage every day. For cannabis businesses, advertising on social media isn’t quite as straightforward. Cannabis businesses have to [...]

The end of the year is often a busy time for cannabis business owners preparing for the holiday rush while simultaneously looking ahead to the next year and planning their annual budget. Planning [...]