Social Media

Without access to Google Ads, advertising on Facebook, or other popular marketing channels, cannabis brands can’t afford to waste a single interaction with a customer. Understanding the customer [...]

Your audience spends a lot of their time on social media, so you need to be there, too. The first thing to do is understand the rules and regulations and, after that, it’s all about creating [...]

Knowing how to measure your ROI in the cannabis industry arms you with important information: what’s working for your business and what isn’t.  If you move full steam ahead with your marketing [...]

Traditional businesses use social media marketing to their advantage every day. For cannabis businesses, advertising on social media isn’t quite as straightforward. Cannabis businesses have to [...]

Social media is the most effective platform for brands to engage with consumers, especially when businesses publish video content. In fact, 66% of consumers prefer short-form video over any other [...]

Social media is a great place for cannabis businesses to connect with their customers and reach new ones, even on platforms like Facebook and Instagram that have anti-cannabis policies. Despite [...]

Creating an effective social media strategy can be a challenge for any brand, but it’s especially difficult for cannabis brands. While Twitter is now allowing ads and content for cannabis brands, [...]