Content marketing is information that a business shares that educates, entertains and engages an audience. It can be any type of media, including blog posts, videos, and even social media posts.

What can content marketing do for the cannabis industry?
Content marketing can be particularly beneficial to brands in the cannabis industry because there is a lot of curiosity about marijuana… and a lot of misinformation.

You can combat misinformation with helpful, interesting content that is written with your target consumer and brand voice in mind.

One of the biggest benefits of content marketing for cannabis brands is that there are no laws regulating the content on your website. That means we can publish creative, compelling and useful content that cannabis users actually want to read without restrictions.

Why your business needs content marketing?
Content marketing demonstrates your expertise and builds trust with your audience by providing informative and entertaining content that enhances your audience’s lives.

Written content marketing (like blog posts) has the additional value of increasing your website’s search engine optimization (SEO). That means when local consumers are searching for cannabis information online, search engines are leading them to your website.

Content marketing also subtly guides consumers through the buying process. We include a clear call to action in each piece of content marketing to direct consumers to online ordering forms or physical locations to make it easy for consumers to purchase your products.