Social Media Management is partnering with an outside company or individual to manage your business’s social media platforms. This outside firm will write and publish content custom to your brand that is focused on engaging your audience and promoting your brand’s products and services. Social media platforms constantly change their algorithms, rules and product features. Hiring an outside firm to manage your social media ensures that your business is always following the latest guidelines and best practices.

Why your cannabis business needs social media management.
Now more than ever before consumer behavior is influenced by what people see and read online. How your industry in particular is portrayed on social media can have a major impact with your customers and new consumers. A social media management plan that encompasses great content ensures that your business is not only on the right platforms but is using them to effectively enhance your brand. Social media is also one of the fastest, most efficient ways to keep consumers informed about inventory updates.

Cannabis use has traditionally been a social activity. Social media is a natural extension of that. Building an engaged following on social media is one of the most effective ways to grow a community around your cannabis brand — without worrying about restrictions on mainstream paid advertising.